Beer Alps Festival Innsbruck 2026: Craft Beer on the Market Square

Welcome to the Beer Alps Festival 2026 in Innsbruck

On October 2, 2026, Innsbruck's market square once again becomes a meeting point for craft beer and brewing culture, starting at 1 pm. Set against the striking backdrop of the Nordkette mountain range, independent breweries from Tyrol and the surrounding Alpine region present their beers and invite visitors to taste, chat and talk shop about brewing.

Highlights and Attractions at the Beer Alps Festival in Innsbruck

• Around a dozen independent breweries from Tyrol, South Tyrol and Bavaria pouring their beers
• A selection ranging from fruity IPAs and strong stouts to classic lagers
• The Beer Alps Competition, a brewing contest for hobby and commercial breweries with a live award ceremony
• The chance to talk directly with the brewers on site about the story behind their beers
• Regional culinary highlights from the Alpine region
• Live acts and a relaxed atmosphere right in Innsbruck's old town
• A reusable glass deposit system instead of disposable cups, organized under the Green Event Tirol criteria

Program and Schedule: What to Expect in Innsbruck

The festival runs for a single day, from 1 pm to 10 pm, on the central market square. Alongside beer tasting, the day includes the award ceremony for the Beer Alps Competition and live music. Detailed stage times and the award ceremony schedule are published on the official website ahead of the event.

Tickets and Admission for the Beer Alps Festival

There is no advance ticket sale. Admission works through a starter package purchased on site for 10 euros, which includes the reusable festival glass and its deposit. Beer, food and any further drinks are paid for separately at each stand.

Visitor Tips: Travel and Accommodation in Innsbruck

• Organizers actively encourage arriving by bus, tram, bicycle or on foot, since the market square sits in the pedestrian city center
• Several IVB bus lines and tram lines 1, 2 and 5 stop directly at the Marktplatz
• From Innsbruck's main train station, it is roughly a 12 to 15 minute walk along Maria Theresien Straße
• Early October evenings in Innsbruck can turn cool, so a warm jacket is worth packing
• Accommodation in Innsbruck's old town should be booked early given the central location of the festival